Skip to main content

Cookies policy

Last updated: 10 May 2026

This policy explains the cookies BedBoy sets on your device, what each one does, and how you can control them. It sits alongside our privacy policy, which covers personal data more generally.

1. What cookies are

A cookie is a small text file that a website saves to your browser. It can hold a session identifier, a preference you set on the site, or a token a third-party service uses to recognise you on a return visit. Cookies do not run code and they cannot read other files on your device. They are how the modern web remembers anything between page loads.

Cookies are usually grouped by who sets them. First-party cookies are set by the site you are visiting (in our case, BedBoy). Third-party cookies are set by another service the page has loaded, such as an analytics tool or an affiliate-tracking pixel.

2. The cookies BedBoy uses

We try to keep the list short. Each cookie listed here either keeps the site working or is set only after you give consent through the cookie banner.

2.1 Strictly necessary cookies

These are set automatically when you arrive on the site because the site cannot run safely without them. They do not track you across other websites and they are not used for advertising.

  • optedin: remembers whether you have already responded to the cookie banner so we do not show it on every page. First-party. Set when you click accept or reject. Lifetime: 12 months.
  • ASP.NET_SessionId: a temporary session identifier our web server uses while you are on the site. First-party. Lifetime: until you close your browser.
  • __RequestVerificationToken and similar anti-forgery tokens: used to protect forms (contact, comments, search) against cross-site request forgery. First-party. Lifetime: per session.

Strictly necessary cookies do not need consent under UK regulations (PECR Regulation 6(4)(b)), because the site would not function without them.

2.2 Analytics cookies (consent only)

If you accept analytics cookies through the banner, we use Google Analytics 4 to understand which pages people read, how long they stay, and which links get clicked. We do not pass your name, email or any other identifying information to Google. IP addresses are anonymised before storage.

  • _ga, _ga_<ID>: Google Analytics. Used to distinguish unique browsers and to attribute pageviews to a session. Third-party (google-analytics.com). Lifetime: up to 2 years.

If you reject analytics cookies, none of these are set and Google Analytics receives no data from your browser at all.

2.3 Affiliate-tracking cookies (set on retailer click)

When you click a link to a retailer’s website, you pass through one of our affiliate networks so the retailer can credit BedBoy if you buy. The networks we work with at the time this policy was last updated are Awin, Affiliate Future and Tradedoubler. They set a cookie on the retailer’s domain (not on bedboy.co.uk) recording that you arrived via our link. We never receive your name, email or payment details from these networks. We only get aggregate, anonymised reporting on whether a click resulted in a sale.

Each network publishes its own cookie and privacy policy on its website. If you reject analytics cookies on BedBoy, you may still see an affiliate cookie set on the retailer’s site if you click through to them. That is the retailer’s cookie, not ours.

2.4 Cookies we do not use

We do not run advertising on the site, so we do not set advertising or remarketing cookies. We do not embed social-media share widgets that drop tracking cookies on page load. We do not sell or rent cookie data to anyone.

3. How to manage your cookie preferences

3.1 Through the cookie banner

When you first visit BedBoy, a banner asks whether you accept analytics cookies. You can change your mind at any time by clearing your stored choice and reloading. Use the button below to do that.

3.2 Through your browser

All major browsers let you block or delete cookies, either site-by-site or globally. Blocking strictly necessary cookies will break parts of the site (forms in particular). Blocking analytics or affiliate cookies will not.

For any other browser, check its help pages for the equivalent setting.

4. Changes to this policy

If we add a cookie, change a third-party provider, or change how we use one, we will update the table above and the “Last updated” date at the top of the page. Material changes will also be flagged on the home page.

5. How to complain

If you think we are using cookies in a way that breaches UK regulations, please email [email protected] first so we can look into it.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s independent regulator for data protection and electronic privacy. The ICO can be reached at ico.org.uk or on 0303 123 1113.

6. Contact

For any question about this policy, or about a specific cookie you have spotted in your browser, email [email protected].