About BedBoy
BedBoy is a UK editorial site that scores and compares mattresses, beds and sleep products sold by British retailers. We don’t sell beds. We pull manufacturer specifications, aggregate customer sentiment, apply a published scoring rubric, and tell you which composition suits which type of sleeper.
Who runs BedBoy
Giselle and the team founded BedBoy in 2020 after years of buying mattresses, returning them, and buying again because the beds never lived up to the marketing. The site began as a personal record of what worked, what didn’t, and what the spec sheets quietly left out. It has since grown into an editorial team scoring and comparing the major UK brands and retailers under a single published methodology.
We keep the operation small. That means staying close to every score, pushing back on dodgy claims and responding to readers when something on the site is wrong or out of date.
The team
Every product page on BedBoy carries a named editor byline and the date it was last checked. Each byline links to an author page with a short bio and every product or article that editor has curated.
How we score
Every product on BedBoy is scored against the same seven categories: comfort, edge support, motion isolation, heat retention, value, retailer guarantee, and customer sentiment. Each category is rated on a 0–5 scale by an editor applying the published rubric to the manufacturer specification and aggregated customer-review data, and the headline BedBoy Score is the unweighted mean of the seven categories.
Where a product has been physically handled by the editorial team (a showroom visit or an at-home test) the page carries a badge that says so, and the relevant categories are scored from first-hand evidence rather than inferred from spec. Most products do not carry a badge. We say that openly on the methodology page rather than implying every entry on the site has been slept on for a fortnight.
Scores are set by the editor handling the page. Brands cannot pay to move a score, and the affiliate relationship behind any outbound link does not change the categories or the rubric applied to that product.
Read the full scoring methodology for the category definitions, the 0–5 scale, the source data we use, and the refresh cadence.
How BedBoy makes money
BedBoy is funded by affiliate commission. When you click an outbound link to a retailer and buy a product, the retailer pays us a small percentage of the sale. The price you pay is exactly the same as if you’d gone direct.
Affiliate income pays for the editorial team, the scoring infrastructure and the hosting. It does not buy a higher score, a better placement, or a kinder write-up. Brands cannot pay to appear on BedBoy and cannot pay to be removed.
For the full breakdown of how affiliate links work and which retailers we partner with, see our affiliate disclaimer.
Editorial standards
Our first commitment is honesty about what each page actually is. Where a score is built from manufacturer specification and aggregated customer sentiment, the page reads as a composition-and-suitability explainer rather than a first-person review. Where the editorial team has physically handled the product, the page carries a badge naming the tier of testing.
When we get something wrong, we fix it. Factual errors are corrected at the top of the article alongside the date of the correction, so readers can see what changed and when.
Sponsored content is labelled and separated. If a brand pays for placement (a sponsored post or advertorial), the page carries a clear “Sponsored” label at the top and the bottom, and it sits outside our scored product programme.
Inputs on each active product are refreshed at least once a year, and pages are pulled when a product is discontinued or substantially changed. If a reader raises a concern that the editorial team can’t resolve, the route to escalate is the ICO (data and privacy) or the ASA (advertising content).
Contact
Spotted an error, an outdated price or a broken link? Email the editorial team at [email protected].